Color Palette

Color variations associated with the brand

Colors draw an emotional connection to people, and the colors of the Lottery logo were selected for this reason. Remember when you reached into a box of crayons when you were little and you grabbed “Burnt Sienna”? That was a bummer. Or instead maybe you got “Hot Magenta”….SCORE! It’s something like that.

Believe it or not, colors today have very specific letter and number codes to them, which helps to make sure the colors are accurate. See below for an explanation, as well as possible uses.

color pallet chips


The standard color model used in commercial printing for full-color documents. Because such printing uses inks of these four basic colors, it is often called four-color printing. The C stands for cyan (aqua), M stands for magenta (pink), Y stands for yellow, and K stands for black.
The abbreviation for the PANTONE® Matching System, an international system of color and ink formulas developed by PANTONE, Inc. that is most commonly used in design, production and printing to specify color in reproduction.
You would use Coated PMS colors when producing such items as high-gloss brochures and bumper stickers.
You would use Uncoated PMS colors when producing such items as sports bottles and t-shirts.
The color space commonly used in back lit displays including computer monitors and televisions that divides color into the three primary colors of light: red, green and blue. The R stands for red, G stands for green, and the B stands for blue.
Also referred to as hexadecimal, it is the method that is commonly used to interpret color on the web. The hexadecimal method labels colors as a series of 6 (hex) numbers and letters.