Imagine the Possibilities Logo Do’s & Don’ts

How to use the Imagine the Possibilities logo


Here are some guidelines to help you use the logo.

  • DO NOT change the typeface (font, size, case or spacing).

  • DO NOT change the approved colors.

  • DO NOT change the position of the icon or separate it from the Logotype.

  • DO NOT distort the logo.

  • DO NOT move the words “imagine the” under the word “Possibilities”.

  • DO NOT re-size the sun logo higher or lower into the red book.

  • DO use the sun & book as a stand alone logo.

  • DO use the vertical version of the logo if needed for spacing.

DO maintain clear space for visibility and impact. A designated minimum clear space should be maintained around the logo. This area is designated as being equal to the height of the “o” in the logo. No other graphic element should fall within this area.

How to use the Imagine the Possibilities logo with backgrounds

  • DO NOT place the logo on top of a busy background, making it illegible.

  • DO NOT place the logo on top of a patterned, similar colored background, making it illegible.

  • DO NOT break into an image using the logo.

  • DO place the logo on top of a simplified background that enhances legibility.

  • DO place the logo on top of a contrasting or complementary background that enhances legibility.

  • DO break into an image using a logo with a specified box around it to separate it from the other elements.