Play Responsibly 18+ Logo Do’s & Don’ts

How to use the Play Responsibly 18+ logo


Here are some guidelines to help you use the logo.

  • DO NOT change the typeface (font, size, case or spacing).

  • DO NOT change the approved colors.

  • DO NOT change the position of the icon or separate it from the Logotype.

  • DO NOT distort the logo.

DO maintain clear space for visibility and impact. A designated minimum clear space should be maintained around the logo. This area is designated as being equal to the height of the ‘+’ in the logo. No other graphic element should fall within this area.

How to use the Play Responsibly 18+ logo with legal line

  • DO place the logo’s top bar (not the “sun” icon) flush to the top of the legal line.

  • DO place the logo sideways if the legal line is sideways.

  • DO NOT make the logo too small to read.

Typical Placement
In most cases, the logo should be placed next to the legal line, left or right justified, opposite any social media icons. It should be the same color, and it should have the same characteristics such as opacity and effects such as multiply.

If there is no legal line we recommend placing the logo in the lower left or right corner of the piece, depending on where the best legibility is.

If the legal line is placed sideways, the logo should follow suit.
Typical Size
The logo should not be smaller than 3/4” in width (1” for the Spanish version) to assure its legibility. Online, only use the logo if it can be larger than 3/4”.

How to use the Play Responsibly 18+ logo with backgrounds

  • DO NOT place the logo on top of a busy background, making it illegible.

  • DO NOT place the logo on top of a patterned, similar colored background, making it illegible.

  • DO NOT break into an image using the logo.

  • DO place the logo on top of a simplified background that enhances legibility.

  • DO place the logo on top of a contrasting or complementary background that enhances legibility.

  • DO break into an image using a logo with a specified box around it to separate it from the other elements.